DIRECTV Commercials

Land of Punt is mesmerized by he DIRECTV series of commercials featuring the fictitious board room of Cable Corp. Inc.

These spots were directed by Emmy Award-winner Christopher Guest and star Jonathan Michael Higgins, Ed Begley Jr. and Don Lake.

Besides being funny and doing a great job in selling the product, the ads make a poignant statement about corporate America (of which DIRECTV is a part of). The ads usually have the executives of Cable Corp. Inc. devise some ridiculous scheme to combat DIRECTV’s success. LOP would not be surprised if this ad is more of a dramatization than a spoof.

Besides Begley and Higgins, the entire cast is comprised of great character actors. Most of whom you’d probably recognize but couldn’t name.

Higgins, who is one of show business’ most underrated performers, is hilarious as the hotshot executive with all the answer and who has read about business school.

The ad agency responsible for these great commercials is called Deutsch.

Unfortunately, only a few of the spots are available on YouTube. You can view more by visiting DIRECTV’s website or at Deutsch’s site–click on gallery, then on LA, then click on Begley’s face (top row, third square in from the left).

CREDITS
President, Chief Creative Officer: Eric Hirshberg
EVP, Group Creative Director: Michael Kadin
Copywriter: Cary Ruby
Art Director: Erick Mangali
SVP, Director of Integrated Production: Tom Dunlap
Producer: Dominique Anzano
SVP/Executive Producer: Victoria Guenier
Production company: GO Film/NY
Director: Christopher Guest
Director of Photography: Barry Peterson
Executive Producer: Gary Rose
Producer: Leah Fleischmann
Editorial: SpotWelders
Editor: Haines Hall
Assistant Editor: Paul Sabater
Executive Producer: David Glean
Post: Sea Level
Online Artist: Glen Bennett
Music: HUM Music
Composer: Garron Chang
Creative Director: Alex Kemp
Producer: Chanel Scott
Audio: POP Sound
Mixer: Stephen Dickson
Assistant Engineer: Nick Bozzone

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