Latest News vs. Most Read

A Land of Punt citizen once worked for a radio talk show. Every day the station’s program director would implore the talk show hosts to discuss the top news stories of the day. The program director was always alone in thinking these stories were the topic of conversation between the station’s listeners.

In an effort to help his hosts, the program director would often supply them with a list of the day’s top stories. While writing down the first five headlines he heard on the top of the hour newscast was a stroke of managerial genius, the hosts and the L.O.P. citizen, knew this was not even close to what people actually care about, much less were discussing amongst themselves.

Hamid Karzai is a world leader and a major figure in the war on terror but more people would rather hear about the exploits of actress Sienna Miller.  By the way, Karzai is on the left and Miller is on the right.

Hamid Karzai is a world leader and a major figure in the war on terror but more people would rather hear about the exploits of actress Sienna Miller. By the way, Karzai is on the left and Miller is on the right.

Everyday listeners, viewers and readers are bombarded by the top stories and these news stories usually contain death and destruction. These news stories seldom differ from the previous day’s stories about death and destruction.

What people really care about are the stories that come near the end of the news cast. These salacious stories of lust, greed and wanton desires capture the imagination and arouse the curiosity.

To prove this point, Land of Punt examines the difference between the stories news agencies think are important and what people really care about.

World War III will probably start in North Korea but when it comes to captivating plot lines people want stories straight out of a procedural crime drama.

World War III will probably start in North Korea but when it comes to captivating plot lines people want stories straight out of a procedural crime drama.

Below are screen captures from FoxNews.com. The top image is a list of the latest news stories that FoxNews.com deem important and necessary. The images underneath contains the sites’ “most read” stories.

L.O.P.’s survey shows that the so-called “top” stories and the “most popular” stories are not always the same. While this experiment is unscientific, it does have some interesting results. At time the findings are quite comical and at other times the findings are quite disturbing.

Latest News from March 2nd, 2009

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Most Read from March 2nd, 2009

3-02-09-most-read1Wall Street drops 300 points but all people care about is Katie Holmes’ weight and the cat in the bong (which was Dr. Seuss’ worst book).  The rest of the stories read like plot lines from Law and Order.

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Latest News from March 4th, 2009

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Most Read from March 4th, 2009

3-04-09-most-read1These two lists are fairly close, but readers are more interested in the tragedy of the NFL players lost at sea than the horror of the war and international politics.  Odd how both readers and Fox News are drawn to the Florida woman who called 911 after McDonald’s runs out of McNuggets.

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Latest News from March 13th, 2009

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Most Read from March 13th, 2009

3-13-09-most-read1War.  The economy.  Energy.  No thanks.  Decapitation , Anna Nicole Smith and bathing beauties was all anyone cared about on this Friday the 13th.

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Latest News from March 28th, 2009

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Most Read from March 28th, 2009

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The political landscape in Afghanistan has world wide ramifications–oh wait!  What’s that?  Celebrities and their not-so-famous twins?  Where do I click.

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Latest News from March 30th, 2009

3-30-09-latest-news1

Most Read from March 30th, 2009

3-30-09-most-read1Not even a horrific rampage can stop readers from learning why Angie Harmon isn’t a racisit.    The U.S. deploys missile destorys to North Korea, that’s like the stuff that start world wars.   However, readers care more about pistachios and Mariah Carey.

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